Privacy & data protection.
We take your privacy seriously. This policy sets out exactly what personal data we collect, why we collect it, and how we keep it safe — all in line with the UK GDPR and the Data Protection Act 2018. No dark patterns, no buried clauses.
Introduction.
This Privacy Policy explains how AromaDesire (operated by Uplix LTD) — “we”, “us”, “our” — collects, uses and protects your personal information when you visit or make a purchase from aromadesire.com (the “Site”), or when you contact us.
We are committed to handling your personal data in a transparent and secure manner, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are.
Business name: AromaDesire
Legal entity: AromaDesire is a trading name of Uplix LTD — Company No. 16367036, registered in England and Wales.
Registered address: 27 Church Street, St Helens, WA10 1AX, United Kingdom.
Email: [email protected]
Phone: +44 333 344 8147
For any questions about this Privacy Policy or your personal data, please contact us using the details above.
Personal data we collect.
We may collect the following personal data:
Information you provide directly
- Name, email address and phone number
- Billing and shipping address
- Order and payment details — payments are processed securely by third-party providers; we do not store full card details
- Communications you send to us (emails, contact form messages)
Information collected automatically
- IP address
- Browser type and device information
- Pages viewed and interactions with our website
This data is collected using cookies and similar technologies (see Section 05).
How we use your data.
We use your personal data to:
- Process and deliver your orders
- Provide customer support
- Communicate with you about your purchases
- Improve our website and services
- Prevent fraud and ensure website security
- Comply with legal obligations
Legal bases for processing
We process your personal data based on one or more of the following:
- Performance of a contract — e.g. fulfilling your order
- Legitimate business interests — e.g. improving our services and preventing fraud
- Your consent — where required, such as for non-essential cookies
- Compliance with legal obligations
Cookies & tracking.
We use cookies to ensure our website functions properly and to improve your browsing experience. Where required, we ask for your consent before placing non-essential cookies.
We may use third-party services such as:
These tools help us understand how visitors use our website and measure advertising effectiveness. You can manage cookie preferences through your browser settings at any time.
Sharing your data.
We may share your data with trusted third parties, including:
- Payment processors
- Shipping and delivery partners
- Website hosting, analytics and marketing providers
- Professional advisers and legal authorities, where required by law
All third parties are required to protect your personal data to the same standard we do.
International transfers.
Some of our service providers may be located outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place — such as UK-approved standard contractual clauses — to protect your information.
Data retention.
We retain your personal data only for as long as necessary to:
- Fulfil the purposes outlined in this policy
- Meet legal, accounting or regulatory requirements
Once your data is no longer needed, it is securely deleted or anonymised.
Your rights.
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data (where applicable)
- Restrict or object to processing
- Request data portability
Data security.
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or disclosure.
No online service is ever 100% secure, but we continually review our safeguards to keep your data as safe as possible.
Changes to this policy.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
We recommend checking back occasionally so you’re up to date with the most current version.
Complaints.
If you have concerns about how we handle your personal data, please contact us first at [email protected]. We’ll do everything we can to put things right.
You also have the right to lodge a complaint with the UK supervisory authority: